We seek impossible challenges. That’s what it says on our home page. But what does it mean?
You might think impossible is the keyword in this phrase. After all, impossible speaks to our tenacity, our grittiness, our Midwest work ethic. But in the case of Marcus Thomas, the word seek is the most important word in that phrase. Because we’re looking for impossible. We need impossible. We thrive on impossible.
Our approach is to help our clients create more experiences and fewer ads. More value and fewer interruptions. We start by helping our clients understand the human journey – not just the buyer journey – their customers and prospects are on.
We think brands that create value for people – that make people’s lives better even in some small way – will be the winners moving forward. These brands will develop long-term relationships with much better lifetime ROI. The industry’s current short-term focus on isolated data, on clicks and likes and transactions, works against this. Some say bucking this is impossible. We say, bring it on.
