Professional Services

A human approach to serious business.

The professional services business – insurance, law, accounting, banking – is serious, for sure. It’s buttoned up. But it’s far from boring. (Or at least it should be.) Professional services consumers (and the companies that sell to them) are human, after all. They have personalities. At Marcus Thomas, we understand how to help professional services companies define their brands and express their personalities. And we help them identify their prime customers, where to find them, and how to move them down a complicated path to purchase with awareness-building advertising, inviting social media and public relations, plus engaging digital media and technology.

Related Work

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Partial Client List

We help professional services companies define and express their brands, with advertising, social media and public relations, plus engaging digital media and technology.

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Insights, commentary and news

Big ideas drive innovation and are essential in engaging customers. Big ideas need big execution, too. That’s why our team is organized and focused on the four areas innovative companies need most:

Strategy & Research
Another newsfeed algorithm change for Facebook
Media, Search & Analytics
What you need to do now to be ready for GDPR
Media, Search & Analytics
Six Principles for an Effective Sponsorship Strategy
Strategy & Research
It's time to measure the emotional appeal of creative

More Marcus Thomas Markets

The specialized thinking showcased above may also be found in these market segments.

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